Music

Music

EASTBAY

Situation

During summer 2014 I interned at Zambezi, a full service advertising agency located in Venice, CA. I spent the summer working as an Account Executive on the Eastbay account.

Eastbay, a subsidiary of Foot Locker, Inc. is an exclusively online sports equipment and apparel retailer.

Preparation Nation

Eastbay believes that winners are not created on game day, but in the hours, weeks, months, and years they spend preparing for it. To express this, we created a platform called "Preparation Nation."

At the core is a highly interactive website showcasing the unique training methods used by elite high school teams all around the country. The campaign included robust digital and social messaging and everything was anchored by our tagline, "Prepare to Win."