Klink is a platform that allows customers to purchase beer, wine, and spirits for delivery in 20-40 minutes. Klink was one of the first brands in the on-demand alcohol delivery category, which is quickly becoming a crowded market.
With the space becoming crowded very quickly, how does Klink differentiate itself from what can easily become seen as a commodity?
Drinking at home has become a fallback. It's usually the last resort on a Saturday night for a group of young professionals. With house parties becoming synonymous with college parties, bars have become the social norm.
Through primary and secondary research we found that there is a large subgroup of people who are reluctant to go to bars and clubs. "I want to be drinking around people, I just don't want to be around people at a bar."
Make Home a Destination
By creating a unique experience, Klink can show people just how awesome it really is to stay in and host your friends, family, and neighbors for a get-together.
Champion the Host
Whether you're having a dinner for two or a Great Gatsby sized bash, Klink can help make the experience easy for the host and unforgettable for the guest.
*Because Klink is still in development, this strategy has been condensed for legal reasons. More will be posted as it goes live.*